What sets us apart
PeaSoup differentiates itself from other cloud providers across technology, sustainability, service model, compliance, performance, and cost transparency.
PeaSoup’s cloud is designed for organisations that require high performance, resilience, compliance, and sustainability—without the cost and complexity typically associated with hyperscale cloud platforms. Our approach combines advanced engineering with a managed service model and clear commercial principles.
Liquid Immersion Cooling at Scale
PeaSoup uses liquid immersion cooling, a technology that submerges servers in a thermally conductive dielectric fluid. This technology delivers substantial benefits over traditional air cooling:
Significantly lower power consumption and reduced PUE
Elimination of server fans and reduced mechanical failure points
Stable thermal environments that extend hardware lifespan
Very few cloud providers deploy immersion cooling commercially. For PeaSoup, it is a core design principle, not an experiment.
Hardware Longevity and Platform Resilience
By combining immersion cooling with modern storage technologies, PeaSoup reduces thermal stress and mechanical wear across its infrastructure. This leads to:
Lower hardware failure rates
Greater service stability
Improved long-term platform resilience
Customers benefit from fewer disruptions and stronger SLAs.
What Is Liquid Immersion Cooling
Liquid Immersion Cooling replaces air as the primary heat transfer medium inside the data centre. Instead of forcing chilled air through server racks using energy‑intensive cooling systems, immersion cooling submerges IT hardware directly into a dielectric liquid that absorbs and removes heat far more efficiently.
Because the liquid is electrically non‑conductive and non‑corrosive, electronic components can operate safely while fully submerged. This approach eliminates the need for traditional cooling infrastructure such as:
Server fans
Computer Room Air Conditioning (CRAC) units
Hot and cold aisle containment
Raised floors and complex airflow management
The result is a simpler, more efficient, and more sustainable data centre architecture.
How Liquid Immersion Cooling Works
Modified servers are installed inside sealed immersion tanks filled with a specialist dielectric fluid (coolant). Entire systems — CPUs, memory, storage devices, power supplies, and network components — operate fully submerged within the liquid.
The fluid does not conduct electricity, allowing safe operation while providing consistent thermal contact with all heat‑generating components.
As electronic components operate, heat is transferred directly from their surfaces into the surrounding liquid. Compared to air, liquid has:
Significantly higher thermal conductivity
Much greater heat capacity
Uniform heat absorption across all components
This enables rapid and even heat removal, eliminating hotspots and thermal throttling.
PeaSoup uses single‑phase liquid immersion cooling, where the fluid remains in a liquid state at all times.
Warm liquid naturally rises or is gently circulated using low‑energy pumps
Heat is transferred through a heat exchanger to a secondary water loop
The secondary loop rejects heat via dry coolers or supports heat‑reuse strategies
This approach provides excellent thermal stability while maintaining operational simplicity and long‑term reliability.
Because heat is removed by the liquid, server fans are removed or disabled entirely. This delivers multiple benefits:
Reduced server power consumption (fans can account for 10–20% of IT power)
Elimination of vibration, dust, and airborne contamination
Lower mechanical failure rates and improved component longevity
For PeaSoup’s storage platforms, this enables fanless operation of helium‑filled hard drives, improving reliability, lifespan, and energy efficiency.
Immersion cooling not only leads to a reduction in energy consumption but also results in a significant decrease in the use of other resources, such as water.
In fact, the reduction of water is almost 100% as the system operates in a closed-loop setup.
Why Liquid Immersion Cooling Matters to PeaSoup Customers
Liquid Immersion Cooling enables PeaSoup to deliver:
Higher performance per watt
Lower environmental impact without premium pricing
Greater reliability for regulated industries
UK‑based, sovereign cloud infrastructure with strong sustainability credentials
Most importantly, it allows PeaSoup to provide high‑performance cloud services without charging extra for sustainability.
Why use PeaSoup Cloud
100% Environmental
Our cloud is deployed from eco-friendly liquid-cooled data centres. We are the first to offer this server architecture in the UK.
60% More Efficient
Our cloud is at least 60% more efficient than the IT infrastructure on-premises. VMware's powerful Management Console helps to eliminate errors.
30% Cheaper
At least 30% cheaper than managing your own servers. With unlimited bandwidth and a simple monthly rolling contract, you can Scale Up and Scale Out easily and quickly.
100% Human Support
You are important to us whatever the size of your requirement. We constantly Dedicated account management and technical support
To learn more about how Liquid Immersion Cooling supports PeaSoup services, or to discuss technical requirements, please contact our team.