When selecting a cloud storage provider, what really matters to businesses?

We recently ran a survey asking this very question:
“What’s your top priority when selecting a cloud storage provider?”

Here’s how the results broke down:

• Low price – 43%

• Data sovereignty – 29%

• Green technology – 14%

• Better customer experience – 14%

These results reveal some key insights into what businesses truly value in today’s cloud landscape.

1. Affordable Cloud Storage is King

With 43% of respondents citing low price as their top priority, it’s clear that budget-conscious decisions are still driving cloud storage adoption. Businesses want flexible, scalable pricing models without hidden costs. At PeaSoup, we provide S3-compatible storage with simple, predictable pricing – ensuring you only pay for what you use, with no surprises.

2. Data Sovereignty Is a Rising Concern

Nearly a third of voters (29%) prioritised data sovereignty – highlighting the need for data to remain within specific geographic boundaries for compliance and regulatory purposes. Our storage solutions are hosted exclusively in the UK, making PeaSoup the ideal choice for organisations needing to comply with UK and EU data protection laws.

3. Green Technology – A Growing Differentiator

Only 14% chose green technology as their top factor – but sustainability is becoming increasingly important in procurement decisions. At PeaSoup, we lead the way with liquid immersion cooling, a cutting-edge green technology that dramatically reduces power usage and CO₂ emissions. Our commitment to sustainable cloud infrastructure supports our clients’ own ESG goals.

4. Customer Experience Can’t Be Overlooked

Tied with green technology at 14%, customer experience is an area where many cloud providers fall short. We believe great support shouldn’t be an add-on – it should be built into the service. Our UK-based support team offers proactive help and fast response times, giving you peace of mind when it matters most.

Summary

The survey makes one thing clear: businesses want more than just cheap storage. They want providers who understand their compliance needs, offer sustainable infrastructure, and deliver reliable support.

At PeaSoup, we’re proud to offer:

• Affordable, scalable, S3-compatible storage

• Data residency in the UK

• Green technology through immersion cooling

• 24/7 customer service

Whether you’re backing up data, managing AI/ML workloads, or building compliant cloud solutions, PeaSoup helps you do it securely, sustainably, and affordably.

Looking for a cloud storage provider that aligns with your priorities?
Contact us today or try our S3-compatible storage with no long-term commitments.