PeaSoup takes on its largest project to revolutionise the UK cloud service market

PeaSoup Hosting Limited, a disruptive cloud company focusing on delivering business-grade cloud services through innovative technologies, is pleased to announce that it has received a non-dilutive Government six figures grant for the Eco-Cloud project to deliver what is now known as a hyper-converged architecture from immersive cooled data centres.

In receiving a grant to lead the way with a highly efficient and carbon-efficient Eco-Cloud, based on the concept of server immersion cooling, PeaSoup looks to achieve a 30% saving of power and carbon emissions, increasing performance and reliability from the underlying hardware whilst remaining ultra competitive against the world’s hyper-scale cloud providers.


In recent years a huge surge in data usage has been seen, mainly from new technologies such as artificial intelligence, mobile, IR 4.0 and the internet of things, and as a result of that increased demands for cloud services and consequently data centres.


Traditional data centres utilise air conditioning technology to cool the servers. With no efficient method currently available to cool the equipment, datacentre operations use 30–55% of the overall energy consumption for cooling and ventilation systems.


An efficient cooling solution for data centres is needing to reduce its carbon footprint. PeaSoup aims to do just that by introducing an infrastructure design with advanced technology to cool data centre equipment that will reduce power usage by 30%, effectively reducing the carbon footprint by 30%.


This is very much aligned with the current Govt recent announcement to reduce carbon footprint by over 68% to 1990s carbon emissions levels by the end of 2030 and ambitious net-zero emissions by 2050.


PeaSoup cloud services will use liquid-submersion for efficient cooling, reducing the environmental impacts of these systems and providing power consumption savings. This innovative project, aligned with the Govt carbon emission plans, would result in 30% less power consumption, reduce carbon emissions and bring a new eco-cloud IaaS option to the market. No business in the UK has commercially adapted a cloud architecture to submerge it in liquid. The concept has been successful with individual servers but without commercial adoption.


“We are excited with this Government recognition and support to rapidly advance our innovative technologies, bring additional services to the cloud market and fight against carbon footprint”, said Martin Bradburn, PeaSoup Chief Executive Officer.


The Government’s Innovate UK is part of UK Research and Innovation (UKRI) and supports innovative ideas and business growth through grant funding, loans or procurements. Innovate UK Executive Chair Dr Ian Campbell said, “In these difficult times, we have seen the best of British business innovation. The pandemic is not just a health emergency but one that impacts society and the economy. PeaSoup, along with every initiative Innovate UK has supported through this fund, is an important step forward in driving sustainable economic development. Each one is also helping to realise the ambitions of hard-working people.”


PeaSoup will continue to innovate, refine and optimise its cloud platform technologies to provide its customers with cutting-edge, secured, robust cloud infrastructure using advanced technologies and humanised customer service.