In recent months we have seen a huge and persistent shift in consumer behaviour. Shops, schools, offices and pretty much every market sector has had to adopt a new way of life and work. The favouritism towards remote working and online transactions have also left some businesses with no other option but to rapidly implement cloud solutions to cope with demand.


However, being able to respond rapidly to these trends is a technological challenge trying to find the right balance between customer needs and adopting the right technologies – often encompassing cloud solutions.


The majority of companies have needed to adapt to accommodate new preferences towards online ordering, click & collect or a combination of both. Moreover, some of the establishments have been repurposed as warehouses or fulfilment centres so their customers can pick up their orders in a secure way.


The surge in online ordering could be easily compared to Black Friday events that occur every single day. Basically, in a very short period of time, the volume of transactions tripled or even quadrupled.


To accommodate these unprecedented peaks in demand using on-premise IT resources would present difficulties to the IT managers and delays in readiness. The customer-facing online transactions often come with a very deep transformation in technology, including SQL driven operational systems, data management, client relation management (CRM), artificial intelligence (AI) as well as augmented reality (AR).


For example, some estate agencies and interior designers use AR so that people can fully visualise the rooms or houses they want to purchase or decorate. Online shops rely heavily on CRM and SQL database commands to operate. To run an online business or any performance-driven services like AI and AR successfully and critically trouble-free – huge multi-server IT resources are needed. This is to prevent a server overloading (becoming slow).


To help to overcome the above use of the Cloud Infrastructure is essential, if not critical, to cope with spikes in user traffic to its websites and backend operational services.


Implementation of the cloud takes a matter of days what would have taken months using on-premise IT resources. By using the cloud, businesses can concentrate on delivering high-quality customer services incorporating AR and AI, rather than dedicating time & resources to tending to the needs of IT infrastructure.


Thanks to the cloud, you can incorporate real-time logistics, real data analytics and AI-driven software. This is only possible through cloud infrastructure providing the scale and elasticity to respond that is not achievable within the timescales of on-premise adoption.