Have you ever lost a lot of important data? What will happen to your company if all the essential information you need to run your business suddenly vanish?

Rather than panic at the possibility of any of the above happening to you, backups can help reduce the risk of business failure and help your company get back to its feet quickly. Although there are different backup solutions out there, cloud backup is rapidly becoming the go-to method of backing up data. Also known as online backup, cloud backup is a third-party service that enables customers to send a copy of their physical or remote file or database to a secondary, off-site location for storage. In simpler words, it is a solution that allows users to store, manage, and recover data remotely on the internet.




How cloud backups work

Cloud backups serve as an off-site facility for many organisations today to store data for easy access in the event of a recovery situation. A company might own the off-site server if it hosts its own cloud service, but the chargeback method would be similar if the company uses a service provider to manage the cloud backup environment.

In essence, the backup process entails copying data at the production site, encrypting the files and sending them off-site to the cloud. Organisations can choose between public cloud, private cloud, or cloud-to-cloud (C2C) backup methods. Because the data is stored on a server, it can be accessed from anywhere in the world.


Pros and Cons of Cloud backups

Although cloud backup is widely regarded as a reliable way of backing up data, it’s important to know the benefits and downsides so you can make informed decisions. Here are the pros and cons of making use of third-party backup service.


  • Cost-effective: Compared to building and maintaining an in-house backup solution, cloud backup is affordable, and you shouldn’t have trouble finding a provider that suits your environment for a reasonable price, based on your business needs and the volume of backup data.
  • Scalable: The cloud can be easily scaled up or down to fit the volume of your company’s data. This is a huge advantage to businesses as it eliminates the need to escalate costs as data volume grows. With cloud backup, organisations can simply upgrade their virtual infrastructure (scaling-up) by adding storage memory or processing power.
  • Few administrative resources: Unlike other backup solutions like tape backups, cloud backup requires few administrative resources since the providers take care of many of the management tasks need for its operation. You don’t need to hire a team to manage it when you can just schedule a plan, and your corporate information will be regularly backed up. The process is completely automatic.
  • Advanced level of security: Keeping data off-sites is a secure option against ransomware because they’re stored outside the office network. All of the data is securely transferred through encrypted channels to the cloud and remain encrypted on the service’s storage system, which helps to protect your company’s data from being exposed.
  • On-demand access: Backed up data can be accessed from anywhere and at any time, provided you have an internet connection. Thus, if there’s an issue, the problem can be easily resolved from anywhere without heading back to the office.


  • Bandwidth issues: You need the right amount of bandwidth to backup large chunks of data. If your company surpasses the given allowance, the additional charges could be significant.
  • Time-consuming: Full data recovery could take some time – It is fast and easy to recover small quantities of data. But full recoveries could eat up some time and stress the local systems.
  • Accessibility: If you have no internet connection, you have no access to your data.
  • Security risk: Since cloud storage involves moving data outside the organisation’s building and equipment onto the cloud, which is shared by many users, there’s a significant risk that the data may be hacked or stolen during uploads. This is why it’s critical to be sure that the provider uses robust encryption technology.



In today’s digital world, data backup should be a priority of any organisation as customers now expect uninterrupted services. Backing up your company’s data to the cloud does just that while also helping the business cut down on costs.