Cloud Backup – Expectations vs Reality 1

Like every facet of technology, the cloud has become a hot topic on the media with its own hype cycle. It has been riding that hype for nearly a decade now, and the possibilities it offers have sparked several debates. Now, the conversation has moved away from the cloud itself to certain categories within the cloud, and one of them is cloud backup. Due to the hype cycle that’s been generated, many people are unsure of what to expect, while some have expectations that are not realistic. Let’s discuss some of the expectations versus reality surrounding the cloud.

Cloud backups take forever

How long it takes you to backup your data to the cloud or recover it depends largely on the speed of your internet connection. Users who complain that it takes too long usually surf the web with poor internet connectivity, which can make it hard for them. Thankfully, fast broadband internet connections are quickly becoming a norm allowing for data to be transferred fast and without interruptions. If the backup or recovery becomes too slow, the chances are good that it could be your provider slowing the connection because it is approaching bandwidth caps.

It’s too costly

Many expect to part with a fortune to back up their data, but that is no longer the case compared to the early 2000s when cloud backup was an option for businesses that wanted an extra layer of protection for their data. Today, online backups are affordable, often free, and can help businesses save money that could have been continuously invested in new infrastructure to meet increasing demands. Besides, you will agree that nothing is more costly than losing your business or data.

Cloud backup forces provider lock-in

Another widespread notion about cloud backups is that once you store your data on the cloud, your business is indefinitely locked into its specific provider. That’s untrue as you can have more than one backup to prevent cases of failed recoveries. With most vendors now offering public cloud solutions via PeaSoup, Google, IBM, and Azure, you can move the data of your business freely from one provider to another. In other words, you can have more than a single online backup if you so wish.

Cloud backup is not secure

The argument put forth by people is that nothing is entirely secure. While this might be true in many instances, it’s not very accurate about the cloud. The data protection starts right from when the files leave your computer as they’re usually encrypted to keep them away from prying eyes. However, the level of data security service providers offer is not the same as some are more secure than others. This is one of the reasons you should read the reviews of a provider before signing up with them. Overall, cloud backup is very safe.

Cloud backup is quick and easy to setup

Contrary to what you might have heard or read, using a backup service isn’t very simple; neither is it overly complex. The process requires more than just signing up and hoisting your data up to the cloud. The setup requires some efforts, after which everything becomes less complex. For example, you need to have a firm file storage process already in place to ensure that you’re backing up everything, not missing anything out, and only storing information that needs to be backed up in the cloud.

All cloud backup service providers offer the same thing

Again, this is not true as the features they offer vary, meaning you can get more value from some providers. Sometimes, these differences can be hard to spot for an average customer who just wants data protection against threats, which is why it’s crucial to ask for recommendations. Some providers offer file sync, while others provide unlimited storage. Some may allow you to backup Office 365 files while others offer a service that’s quite different. It’s always best to evaluate the features you need before deciding which provider to use.


If you’re considering a cloud backup of your company’s data, make sure you have the right information before you choose a provider. Also, ask if you will be receiving expert management, monitoring, and support services from the provider.

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