Bridgeworks and PeaSoup partnership to target growing cloud backup and disaster recovery market 1

Bridgeworks, an expert in providing organisations with the ability to optimise WAN throughput using leading-edge automated AI technology, and PeaSoup, a cloud provider with the heritage of disrupting cloud market using innovative and disruptive technologies, have teamed up to target Backup-as-a-Service (BaaS) and Disaster-Recovery-as-a-Service (DRaaS) markets.

Together these two companies bring two key elements of the solution for cloud and mitigating the effects of wide-area network (WAN) latency and packet loss.

PeaSoup with the cloud infrastructure/storage facility and Bridgeworks with its PORTrockIT WAN Data Acceleration technology will allow PeaSoup to help offshore and multi-site businesses to provide enhanced recovery point objectives (RPOs) and recovery time objectives (RTOs) with no performance losses.


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Enhancing cloud solutions

Martin Bradburn, CEO of PeaSoup says: “One of PeaSoup’s missions is to evolve providing better services to the client. After an initial conversation with David Trossell at Bridgeworks in 2020, we felt that the WAN accelerator can enhance our cloud solutions and future development in immersive cooling technologies.”

“By working together, we’ll be able to deliver cloud solutions for offshore and to worldwide customers. By integrating WAN accelerators from Bridgeworks, we aim to provide high-quality services and by improving performance and acceleration of applications across WAN enabling the real-time collaborations. This business partnership also provides additional enterprise-class service and product portfolio.”

The partnership creates for the benefit of Bridgeworks and PeaSoup customers the opportunity to accelerate WAN data transfers across their entire networks. Together, they can also provide an integrated solution with a single point of contact for both technical and sales.

Critical: WAN acceleration

Martin Bradburn explains why accelerating WAN data is often critical for many enterprises today – even for those based at opposite ends of the world, and thousands of miles apart from each other: “The businesses that decide to implement WAN data accelerators will be able to enhance productivity and speed up data transfers with minimum risk of data packet loss. This is critical for highly sensitive data transfers for cloud back-up within government, medical or financial sectors and moving data from site-to-site or offshore.”

WAN data acceleration, also known as WAN Acceleration, is the only way to mitigate the effects of latency and packet loss in any meaningful way. Traditionally, the answer has been to move data centres or disaster recovery sites closer to each other to reduce latency. However, if they are within the same circles of disruption this could lead to a calamity – whether that be caused by a natural disaster or by an incident caused by man that removes the potential of an organisation remaining operational.

David Trossell elaborates: “As latency reduction, this is the conundrum that every Cloud BUaaS and DRaaS has to solve. If his potential customers are too far away, the effects of latency will affect his movement and especially when they are trying to recover the data from the cloud when everything has gone wrong.”

“For the XXaaS cloud provider to expand his user base, they have to bring facilities closer to the user base. With Bridgeworks’ PORTrockIT in their toolkit, the question of distance is removed. This allows PeaSoup to now target users from anywhere in Europe or even the East coast of the USA.”


Click here to read the full article on Digitalisation World Magazine.