Utility computing is here, a revolution in business computing, it is the power of technology that changes the way businesses think about computing.

Significantly advanced technology has enabled Cloud and the concept of utility computing. Utility Computing requires new thinking, the type of thinking which over the centuries has aided and improved all industries. Utility computing can be likened to the computer equivalent of the industrial revolution – a revolution that was dramatically accelerated through economic growth and sufficiency by the advent of resources provided by the utility companies. The utility companies allowed industries to focus on manufacturing products and goods rather than managing power sources.

Computers are a resource, to be turned on and off with businesses paying for what is needed when it’s needed. Much like the industrial factories being able to focus on manufacturing, businesses today can focus on delivering a service or creating a product rather than managing and continuously over investing in their IT provisioning.

The essence of cloud computing is for the utility cloud to align to expenditure and requirement; it scales and flexes from one user to tens of thousands of users. It does not suffer performance problems based on age, it does not need large cyclic capital investment based upon predictions of size and market. It allows customers to be served faster and empowers employees with the latest in technology and it is this that increases customer relations, logistics and finance.

In recent years economic pressures have greatly increased the number of businesses adopting utility computing, due to the elimination of investments. It was the smaller companies which have the greatest adoption of utility computing, and it is those who are starting up who are seizing the moment. The reason being that information technology can be extremely costly, software licenses, capital and of course, a team to oversee this.

Today, the advantages of utility computing are seen by all sizes of business and the key to its success is the agility of cloud computing. In the 1990’s it would take companies around two months to commission a server, whereas now with the opportunity of using a cloud you can obtain a new server in just 30 seconds, this allows innovation and growth at a much faster pace.

Cloud services are now very much seen as the normal way to conduct online business; their simplicity and value for money make this sounds and easy investment. In 2018 the cloud is no longer a cost reduction strategy and is now it’s become a digital business model enabler. The expectations and pressure on IT departments to deliver cloud apps and platform components fast have never been higher. Cloud investments are being made to bring greater flexibility to all business regardless of size, improving their ability to react to changing market conditions further enabling digital business models.


Perhaps it’s time you reviewed your business’ readiness for utility computing!

Martin Bradburn
Chief Executive Officer